I am over the moon you’ve found our little corner of the world! First things first, Hi!
The Who behind the brand
I am Amie, creator of Ivy & Rigg. This is a journey I never imagined myself on, but I'm so glad I took the plunge.
Ivy & Rigg wasn’t created from a love for fashion. Instead, it is about people and the planet. Born and raised in rural Northumberland, my life has revolved around the countryside, spending every moment I could with animals, helping on the family sheep farm and rural life which comes with a special closeness of knowing everyone in your village. My passion for the environment and people have been the driving factor for many big life decisions.
My love for nature and animals took me around the world, after environmental placements in South Africa, I found a love for Africa. Seeing myself the devastating impacts of climate change and the harsh reality for vulnerable communities, I discovered a passion to help however I could. My day job, which I do alongside I&R, is tackling climate change and international development, implementing sustainable projects in remote communities across Africa which I have the privilege of visiting every so often.
An idea begins...
After completing my environmental degree and landing my dream job, I found myself back in wild lands of Northumberland that I love, where my inspiration for Ivy & Rigg was found. I wanted to start something, but didn't know what exactly but it would involve purpose and impact. I went round in circles trying to come up with ideas, find something I was passionate about...and it clicked one day. I really struggled to find quality, conscious clothing that fit my countryside-loving lifestyle. It is well-known that the fashion industry has devastating impacts on our planet worldwide, so there was definitely room for improvement there. I wanted to create a bridge between conscious processes, everyday country style and quality fabric and production. I knew nothing about the fashion industry, but knew clothing doesn't have to come at the cost of our planet. I knew I could learn, so I set about researching.
Not one for the fancy, high-maintenance or overly-complicated, I wanted pieces that were special for their easiness and simplicity. That could be worn every day and not wither or lose shape. I didn’t know any details or have any leads, I just knew whichever avenue I went with, it would be sustainable - environmentally and socially responsible. That was non-negotiable.
A few months later we found our starting point. Organic cotton and recycled polyester pieces derived from single-use plastic bottles clothing, made in Asia (I delve into this more below), nothing in the UK was of comparable quality or affordable at this stage of the game. The next step was putting them to test of durability with Northern farmers…which they surpassed.
What's in a name?
The Non-Negotiable Ethics
Aiming for sustainability, I see timeless style as important as the processes and people involved. These are loved pieces worn again and again and again, repeatedly reached for in your wardrobe all year round. We need to fight the ‘fast fashion crisis’. I hope I&R can inspire a move away from the addiction to the ‘temporary new’. And instead promote appreciation and wholesomeness of timeless staples full of style and of true quality to make a lifetime of memories with you.
The Family Gang
Here and Now
Ivy & Rigg is the place to find quality clothing, responsibly produced in line with our ethos:
Thank you if you’ve made it this far! This as a marathon, not a sprint. About quality not quantity. About integrity rather than immediate wins. I am always learning and growing, which means I&R is too right alongside me. The story is far from finished, so stick around to see where we go!